ICC T20 World Cup Schedule 2009, ICC Twenty 20 World cup Timetable 2009
On his views on ICC T20 World Cup 2009(Rules), Mahesh Ranka, General Manager-India, Relay Worldwide, Stardom MediaVest Group, said, “I believe the timing of the game (10 pm) can affect the viewer ship, it has been traditionally seen that whenever India plays against any country, and especially if it is an arch rival, the ratings are bound to go up. All in all, there could be some amount of challenge in terms of ratings and if at all the viewer ship can retained despite the timings.”
He continued, “Indian players are divided into the eight different IPL teams and enough action happens around these teams, whereas for a country team, T20 World Cup having a national connect has wider reach of audience as compared to IPL. However, it would not be fair to compare the two – T20 and IPL – because they are two different things as both are bigger for their own reasons and even in viewer ship profile there is not much difference as they have their own element of following.”
According to Manas Mishra, Country Head, Mudra Context, “I believe the T20 World Cup 2009(Result) should be better than the 2007 World Cup and with India as the defending champions, the enthusiasm for the game has only doubled, but viewer ship will only matter depending on India’s performance. Nevertheless, on the flip side, given that a lot of cricket has already been played, there is also a lot of caution on how much cricket one can take.”
He further said, “In terms of overall net reach of IPL, viewer ship was a little lower, and with T20 World Cup being held after IPL might benefit because there is an expectation for India to play well in international cricket.”
Sanjay Sharma, Director, Synergy, observed, “In terms of ratings, it will be on similar levels, and while T20 was very new last year, this year the expectations are very high because India is the defending champions and since most of the players have got practice in the IPL2 itself, therefore, making consumer interest a little more higher than last year. However, to sustain that viewer ship, India will have to perform well.”
“I feel the audience profile could be broader, however, it is the ownership of the country is far higher as there is a sense of ownership when it comes to the Indian team and, therefore, the audience profile when it comes to a national game is much broader,” he added.
The T20 World Cup 2009(live Scorecard) is scheduled to be held from June 5-21, 2009, in England. The success of the T20 World Cup in 2007 prompted sports broadcaster ESPN-STAR Sports (ESS) to hike its ad rates by 50 per cent for the upcoming ICC T20 World Cup. According to industry sources, more than 90 per cent of the inventory has been sold.
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He continued, “Indian players are divided into the eight different IPL teams and enough action happens around these teams, whereas for a country team, T20 World Cup having a national connect has wider reach of audience as compared to IPL. However, it would not be fair to compare the two – T20 and IPL – because they are two different things as both are bigger for their own reasons and even in viewer ship profile there is not much difference as they have their own element of following.”
According to Manas Mishra, Country Head, Mudra Context, “I believe the T20 World Cup 2009(Result) should be better than the 2007 World Cup and with India as the defending champions, the enthusiasm for the game has only doubled, but viewer ship will only matter depending on India’s performance. Nevertheless, on the flip side, given that a lot of cricket has already been played, there is also a lot of caution on how much cricket one can take.”
He further said, “In terms of overall net reach of IPL, viewer ship was a little lower, and with T20 World Cup being held after IPL might benefit because there is an expectation for India to play well in international cricket.”
Sanjay Sharma, Director, Synergy, observed, “In terms of ratings, it will be on similar levels, and while T20 was very new last year, this year the expectations are very high because India is the defending champions and since most of the players have got practice in the IPL2 itself, therefore, making consumer interest a little more higher than last year. However, to sustain that viewer ship, India will have to perform well.”
“I feel the audience profile could be broader, however, it is the ownership of the country is far higher as there is a sense of ownership when it comes to the Indian team and, therefore, the audience profile when it comes to a national game is much broader,” he added.
The T20 World Cup 2009(live Scorecard) is scheduled to be held from June 5-21, 2009, in England. The success of the T20 World Cup in 2007 prompted sports broadcaster ESPN-STAR Sports (ESS) to hike its ad rates by 50 per cent for the upcoming ICC T20 World Cup. According to industry sources, more than 90 per cent of the inventory has been sold.
For more info: http://www.indyalive.com/
